This was another client in the eCommerce space that sold mandibular advancement devices to prevent snoring at night.
The contract was given to us from a white-label agreement that we received from a local content marketing agency in the midlands that did not quite know paid media practices.
The client in question had been burned by their former media buyer who had spent a considerable amount on Google Ads (PPC) and seen a low volume of conversions and paused towards the end of February prior to me coming in and taking on the campaign.
Right out the gates I was told that the client relationship counted on whatever took place in the next month - so I had no room for failure.
Straight away I did a deep dive on all the campaigns, existing and new - I then launched my very own search campaign alongside Meta ads as they'd never run them properly before.
✅ Exact and phrase match keywords to catch high intent traffic.
✅ BOF Retargeting and data capture.
✅ Lookalike audiences created and immediately utilised (Meta)
✅ Content optimisation - The white label agency provided the content and I gave some more direction on what type of creative would work well for this product (UGC style shorts, "Them vs Us", animated stills, headliners / feature callouts).
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