
Division Cheats are a grey-market online marketplace in the gaming software space, supplying private cheat tools to players across titles like Rust, Arc Raiders and Apex Legends. They position themselves as a premium, trusted name in their niche, with a global customer base and a focus on instant delivery and ongoing support.
To actually get this campaign off the ground I had to consult on multiple compliance issues. The Division are the only brand within their niche to successfully run ads and generate sales from them.
In order to bypass AI restrictions, we amended website copy, ad copy and leaned on my network at Meta and Google to help us with policy appeals, yielding multiple successful appeals via Google Ads and a strong sales campaign running with Meta.
Extensive content creation went into this campaign to get around policy restrictions.
Due to the grey-market nature of this client, I'm unable to disclose further details on their campaigns online.


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