Despite a strong product offering, the client struggled with:
❌ High customer acquisition costs (CAC) due to ineffective ad targeting.
❌ Low trial-to-paid conversion rates, limiting revenue growth.
❌ Weak brand positioning, making it difficult to stand out in a competitive SaaS market.
❌ Churn issues, with customers dropping off after the initial onboarding phase.
To accelerate growth, we implemented a structured, performance-focused approach:
✅ Ad Funnel Optimisation – We overhauled their paid campaigns across Google, LinkedIn, and Facebook, refining targeting and messaging to reduce CAC.
✅ Conversion Rate Optimisation (CRO) – Redesigned landing pages and sign-up flows with A/B testing, reducing friction in the user journey.
✅ Lifecycle Email & Retargeting Strategy – Created a personalised email sequence and in-app messaging to increase trial-to-paid conversions.
✅ Thought Leadership & Content Marketing – Developed high-value content, case studies, and LinkedIn campaigns to position them as an industry authority.
✅ Onboarding & Retention Fixes – Improved the onboarding experience with automated tutorials and customer success strategies, reducing churn.
